Ever wondered what all this Podcasting stuff is all about? Why are people going nuts over it? As a marketer or business professional should you be tapping into this arena of personal, on-demand content? Or maybe even producing it?
In this month’s feature Rick takes a look at these questions and begins to sort out this new phenomenon of personal publication.
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LONDON CALLING
A popular women’s weekly in London assigned us to photograph a story about Chaylyne Swenson of South Jordan. Chaylyne bruised a joint in her finger while cheerleading which then abcessed. Within days she went into toxic shock and full cardiac arrest and subsequently lost both of her feet. Despite her ordeal, she continues cheerleading and dancing.
PKIDs AND THE KOMORI SUPER PERFECTOR
We videotaped testimonials for Komori America at Sun Litho in Salt Lake City. Komori recently installed one of their high-end printing presses there. Sun is very proud of its new aquisition and rightly so: it gives them the ablility to print both sides of a five-color print job in one pass.
We also shot a news package for a New York production company. Part of their goal is to raise the awareness of PKIDs (Parents of Kids with Infectious Diseases) dealing primarily with the pertussis vaccination.
PODCASTING AN INTRODUCTION
by Richard Phillips
Although the name “podcasting” has been around for less than a year, it’s a good bet that you’ve heard about it and all the wonderful ways in which it can be used. But what is it really. Are we at the beginning of something new? Something that will continue to grow and change the way we distribute audio and video content? Or is podcasting nothing more than the latest Pet Rock?
I’ve been asked, “how is podcasting any different from what we’ve been doing on the internet since the 1990s?” Technical considerations aside, I’ve come to realize that one of the more difficult concepts to grasp about podcasting is the very thing that makes it so useful.
Podcasting is a subscription based way to get out your message.
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Listening to a podcast does require access to a computer but you don’t actually have to own an iPod. You can listen to a podcast on a computer or any portable player.
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There are several protocols used on the internet that make subscription based podcasting possible. The most popular is called “RSS” (Real Simple Syndication).
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The name “podcasting” is a combination of “iPod” and “broadcasting.”
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Former MTV VJ Adam Curry and software developer Dave Winer are credited with inventing podcasting.
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Most audio podcasts are distributed as ‘.mp3’ sound files.
Ever wondered what all this Podcasting stuff is all about? Why are people going nuts over it? As a marketer or business professional should you be tapping into this arena of personal, on-demand content? Or maybe even producing it?
