WELCOME TO OUR
FIRST ISSUE! |
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Right out of the gate we want to make it clear that our objective with this newsletter isn’t simply to make you aware of the services we at Smith Productions offer. Certainly that’s part of our goal but more importantly we’ll use this platform to present fresh ideas that you might find helpful when managing your organizations communications efforts.
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IDEA SEEDS
To that end this issue touches on the subject of using video to strengthen your sales efforts. Subsequent issues of this newsletter will hit on similar idea seeds that can push your sales and communications campaigns to new heights. |
THE BOTTOM LINE
If you are interested in the many ways that quality still photography, video, DVD and interactive web content can help increase your revenue, please contact us. We will be pleased to assist your efforts in any way possible. |
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We are pleased to announce the addition of Rick Phillips to the Smith Productions team. Rick has extensive experience in video production, including live event producing and directing. He knows the ins and outs of DVD and Web content creation plus he’s an all around nice guy (Rick insisted that this be added).
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TOP PICK
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| We picked this fine bunch of Tulips At Liberty Heights Fresh in Salt Lake City. If you would like to use one of these Tulip photos free to dress up your next newsletter simply email Steve to find out how. |
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RECENT WORK
FLORIDA’S FINEST
At the end of last year we travelled to Florida for a photo shoot for Spillman Technologies, Inc. from Logan Utah. Spillman develops some of the finest software available to the public safety industry. We spent two days photographing the West Melbourne PD in action for use in various Spillman collateral. We also provided compositing & graphic treatments to all the photos, consistent with a look we have created for them in the past.
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FIDELITY INVESTMENTS
 For over ten years we have been assisting Fidelity Investments in the production of there annual year end employee party. We usually provide support for the technical aspects of the stage show which includes lighting, audio & video. So with a few show under our collective belt, we opted to edit a “greatest hits tape” for their most recent show. We edited nearly an hour worth of highlights from more than 10 years. The subsequent DVD was played back on cue as live hosts introduced each segment. |
NOVELL ON EXPO
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We recently photographed a cover for Expo magazine featuring Senior Event Marketing Manager, Karen Zunkowski. The feature article dealt with hot trends for corporate events. The idea was to show Karen with the very large Novell N which they use at trade shows etc. |
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USING VIDEO TO DRIVE SALES
by Richard Phillips |
A potential customer is smart, right? He or she weighs the pros and cons of every buying decision. But all of us have that little voice in the back of our head that will make or break any sale. A voice that isn’t rooted in the part of us that thinks but rather in the part of us that feels. Clearly then one of the more important things you can do is to build an emotional connection between your product or service and a possible customer.
Integrating well crafted video into your overall game plan is a wonderful way to cultivate this kind of emotional connection. Imagine creating a world where the viewer will not only see your product or service in use but we also make it easy for our viewer to picture himself or herself actually participating in the experience.
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‘I can see myself watching the sunset on the
deck of my new house.’
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‘Susan would love that fountain in our garden.’
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‘A trade show booth like this will take my company
to the next level.’
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I feel that with few exceptions video is best used when it supplements, rather than replaces, standard printed sales materials. Properly designed printed material can convey an emotional component to the reader. However it is difficult to create the specific condition where a reader can imagine actually using your product or service. |
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One of the more convenient and cost saving aspects of a high quality video production is that it can be repurposed for many different uses. With very little additional effort your video can be used in your web site, distributed via DVD or used as part of a press kit.
On the other hand professional quality video excels at creating that emotional “I am there” bond between you and your potential customer.*
Please consider what video can do to enhance your sales efforts. We at Smith Productions will appreciate the opportunity to help you win over new clients and new customers.
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Interactive videos and training videos are a different animal altogether. By their very nature (and also by design) they can and do create a more intellectual connection with the viewer. But even here there must be an emotional connection or the information isn’t as easily absorbed. |
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