A potential customer is smart, right? He or she weighs the pros and cons of every buying decision. But all of us have that little voice in the back of our head that will make or break any sale. A voice that isn’t rooted in the part of us that thinks but rather in the part of us that feels. Clearly then one of the more important things you can do is to build an emotional connection between your product or service and a possible customer.
Integrating well crafted video into your overall game plan is a wonderful way to cultivate this kind of emotional connection. Imagine creating a world where the viewer will not only see your product or service in use but we also make it easy for our viewer to picture himself or herself actually participating in the experience.
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‘I can see myself watching the sunset on the
deck of my new house.’
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‘Susan would love that fountain in our garden.’
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‘A trade show booth like this will take my company
to the next level.’
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I feel that with few exceptions video is best used when it supplements, rather than replaces, standard printed sales materials. Properly designed printed material can convey an emotional component to the reader. However it is difficult to create the specific condition where a reader can imagine actually using your product or service. |
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One of the more convenient and cost saving aspects of a high quality video production is that it can be repurposed for many different uses. With very little additional effort your video can be used in your web site, distributed via DVD or used as part of a press kit.
On the other hand professional quality video excels at creating that emotional “I am there” bond between you and your potential customer.*
Please consider what video can do to enhance your sales efforts. We at Smith Productions will appreciate the opportunity to help you win over new clients and new customers.
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Interactive videos and training videos are a different animal altogether. By their very nature (and also by design) they can and do create a more intellectual connection with the viewer. But even here there must be an emotional connection or the information isn’t as easily absorbed. |
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